AAUPwiki - Recent changes [en]

2013 Redesign A Classic

Regan Colestock — Fri, 17 May 2013 19:29:58 GMT

Regan Colestock — Fri, 17 May 2013 19:29:11 GMT

Regan Colestock — Fri, 17 May 2013 19:28:10 GMT

Regan Colestock — Fri, 17 May 2013 19:26:09 GMT

Regan Colestock — Fri, 17 May 2013 19:24:29 GMT

Regan Colestock — Tue, 14 May 2013 19:41:44 GMT

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-TBA
+This exciting panel will have multiple designers think as futuristically and as broadly as possible to redesign a classic title, with no limits. Designers will present the old version, the new version, and then explain how they got there. We will also include freelancers, for new perspectives and voices. This will be an energetic and exciting session for attendees of all kinds.
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 '''Chair:''' Sonia Shannon, Senior Book Designer, Yale University Press
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← Older revision		Revision as of 19:29, 17 May 2013
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−	Panelists will look at tools for strategically rebranding and repurposing backlists, including analytics and backlist reviews, sales input, cover design and book packaging, new technologies for new formats, and a discussion of university press branding from an association perspective. ~~Each panelist~~ will present initiatives ~~at their presses~~: new series, purchase and redevelopment of another press's backlist, reviving classics, and more. (Twitter hashtags: #aaup13 #rebrandingbooks)	+	Panelists will look at tools for strategically rebranding and repurposing backlists, including analytics and backlist reviews, sales input, cover design and book packaging, new technologies for new formats, and a discussion of university press branding from an association perspective. Panelists will present initiatives: new series, purchase and redevelopment of another press's backlist, reviving classics, and more. (Twitter hashtags: #aaup13 #rebrandingbooks)

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← Older revision		Revision as of 19:28, 17 May 2013
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	'''Chair:''' Meredith Babb, Director, University Press of Florida		'''Chair:''' Meredith Babb, Director, University Press of Florida
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		+	'''Panelists:''' Rush G. Miller, Director, University Library System, University of Pittsburgh
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		+	James L. Mullins, Dean of Libraries & Esther Ellis Norton Professor, Purdue University
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		+	Donna Shear, Director, University of Nebraska Press

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-'''Chair:''' Elizabeth Brown, Manager, Content Development, Project MUSE, Johns Hopkins University Press
+'''Chair:''' Elizabeth Brown, Manager of Public Relations, Project MUSE, Johns Hopkins University Press
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-This session offers ideas and specific examples of ways to strengthen your press by exploiting campus services and fostering collaborations with campus partners. A general checklist of ideas will be offered, and specific topics will include working with university legal counsel, serving on university committees, a branding campaign for a press affiliated with eight campuses, and more.
+This session offers ideas and specific examples of ways to strengthen your press by exploiting campus services and fostering collaborations with campus partners. A general checklist of ideas will be offered, and specific topics will include working with university legal counsel, serving on university committees, distribution for campus publishing partners, a branding campaign for a press affiliated with eight campuses, press-library collaborations, and more.
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 '''Panelists:''' Michael G. Fisher, Assistant Director for University Relations/Executive Editor for Science and Medicine, Harvard University Press
 Steven B. Yates, Assistant Director/Marketing Director, University Press of Mississippi

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 Katie Hope, Marketing Director, MIT Press
-Liz Reitman, Principal, Reitdesign
+Bonnie Russell, Technical Project Manager, Wayne State University Press
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