Publishing Business Reference Materials

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The AAUP Business Handbook >> Part Seven: References



American Council of Learned Societies, Scholarly Communication: The Report of the National Inquiry (Johns Hopkins University Press, c1979), 176 pp.

Comprehensive three-year research effort conducted under the auspices of the American Council of Learned Societies. Includes bibliographical references and index., ISBN: 0-8018-2267-X Cloth: $28.50 (out of print), ISBN: 0-8018-2268-8 Paper (out of print).

Herbert S. Bailey, Jr., The Art and Science of Book Publishing (Ohio University Press, 1990), 216 pp., ISBN: 0-8214-0970-0 (paper).

Originally published in 1970; reissued in 1990 with a new preface by the author. "For several decades Herb Bailey was head of the Princeton University Press and one of America's most able and enlightened publishers. His Art and Science of Book Publishing became a classic in its field virtually on the day of publication. Twenty years later, I still cannot think of a more useful guide to this complex business that Bailey illuminates with unprecedented and unsurpassed clarity." Charles Scribner, Jr., publisher.

Robert Follett, Financial Feasibility in Book Publishing (Alpine Guild, 1988), ISBN: 1-56860-026-7 (paper).

Presents a step-by-step method for evaluating the financial future of new book projects. Worksheets, guidelines, projection methods, rules of thumb, and estimating methods with explanations help you decide whether your book will make money. All new, second revised edition. Robert Follett has spent a lifetime in book publishing. He is the publisher at Alpine Guild in Colorado (

John Huenefeld, The Huenefeld Guide To Book Publishing, 5th ed., (out of print).

A comprehensive and useful reference for small and medium-sized publishers. Most of the focus is on for-profit enterprises, and the primary audience seems to be the entrepreneurial owner/publisher, rather than a director or senior staff of a non-profit university press. The central theme is building strong management by developing efficient systems and by effective personnel administration. It is packed with useful information of interest to experienced hands and younger staff interested in a publishing career or perhaps taking on new responsibility.

The Huenefeld Report (Bi-Weekly Subscription), Huenefeld Company, Inc.

"The Huenefeld Report" is self-described as "prepared fortnightly by the specialized book-publishing management and planning consultants of The Huenefeld Company, Inc." The latter specializes in advising a wide range of small to medium-sized houses, including trade and religious book publishers, as well as university presses. Their annual financial survey provides a useful comparison to the AAUP statistical report. It is available by subscription from The Huenefeld Company, Inc. at POB 665, Bedford, MA 01730-0665.

Robert J. Posch, Jr., The Complete Guide to Marketing and the Law (out of print).

Particularly good on direct mail.

Datus Smith, Jr., A Guide To Book Publishing (University of Washington Press, c1989), 268 pp., ISBN: 0-295-96651-3 (cloth; out of print); ISBN: 0-295-96652-1 (paper; out of print).

Thomas Woll, Publishing For Profit: Successful Bottom-Line Management For Book Publishers (Fisher Books, 1998), 304 pp., ISBN: 1-5556-1170-2 (paper).

A book for all publishing professionals and wanna-bes. Publishing for Profit is a comprehensive guide for those interested in becoming book-publishing professionals and those who want to improve their current business skills. It is the only book that explores the entire range of book-publishing activity from a managerial point of view with an emphasis on managing for profitability. From organizational structure to functional issues about marketing and sales and from contract requirements to subsidiary rights pricing, Publishing for Profit gives the reader highly practical information about how to develop and implement publishing strategy as well as clear explanations about why things are done as they are. The book contains over 25 charts and templates that will immediately, and directly, help any publisher manage better. As one reviewer has aptly and accurately written, Publishing for Profit is "solid nuts and bolts advice for everyone who wants to run a publishing business, no matter how large or small" (

Other Materials Suggested by Subject Area

Journal Publishing

Gillian Page, Robert Campbell, and Jack Meadows, Journal Publishing (Cambridge University Press, 1997), ISBN: 0-521-44137-4.

Not heavily financial but a very good, organized, descriptive overview of the entire journals publishing process--editing, relationships with editors, production, marketing, subscription management, non-subscription revenue, etc.

Leonard Shatzkin, In Cold Type: Overcoming the Book Crisis (Houghton Mifflin Company, 1982) ISBN: 0-395-32160-3.

Somewhat dated but still contains lots of valuable information (and opinions) on distribution, returns, sales management, and wholesaling.

Carol Tenopir and Donald W. King, Toward Electronic Journals, Realities for Scientists, Librarians, and Publishers (Special Libraries Association, 2000), ISBN: 0-87111-507-7.

Lots of data on costs, prices, circulation, and the history of scholarly scientific journal publishing. Very comprehensive and detailed.


Federal Taxes:

The IRS web site is getting better every day. Check it out.


Great source to download state and federal tax forms.

Suggestion: There was at one time an annual Tax Adviser published by Prentice Hall which has not been available since 1993, but try picking-up a textbook every few years (so it stays current). Textbooks are easier to access for infrequent users than the "Code" itself. Try using Prentice Hall's Federal Tax Course 1997.

Sales Taxes

Martin A. Miller and Larry P. Bailey, HBJ Miller Comprehensive GAAS Guide (HBJ, c1994), ISBN: 0-03-017772-3.

This text is a comprehensive restatement of all current promulgated Generally Accepted Auditing Standards. It provides professors and students with authoritative answers to their auditing questions and presents auditing standards organized by topic.

Guide to GAAP, Practitioners Publishing Company.

PPC's Guide to GAAP gives you practical, "real life" solutions to the problems you encounter when applying generally accepted accounting principles. Covers all FASB Statements, Interpretations, and Technical Bulletins; APB Opinions; ARBs; and relevant AICPA Statements of Position and FASB EITF issues—all in a clear, concise, how-to style. Written by CPAs with years of practice experience, with its easy-to-use topical format, comprehensive disclosure checklists, and numerous practical considerations and examples [1], you'll find our Guide to be a timesaving tool.

Guide to GAAS, Practitioners Publishing Company.

PPC's new Guide to GAAS helps you understand what the standards require and what they don't. It gives you complete coverage of standards and interpretations for audits, compilations, reviews, attestations, ethics, quality control, and consulting. This Guide isn't just a recitation of the standards—it gives you practical considerations and critical insights. It helps you understand the standards and shows you how they relate to one another. Developed and written by experienced practitioners, Guide to GAAS gives you the practice perspective you need. It summarizes and analyzes each standard, and its practical organization allows you to quickly find the information you need. It is completely up to date and includes the latest information on the new fraud SAS. Most importantly, it doesn't just tell you what the standards say, it tells you what they mean.

Guide to Nonprofit GAAP, Practitioners Publishing Company.

PPC's Guide to Nonprofit GAAP is a comprehensive nonprofit GAAP resource. Arranged in an easy-to-use topical format, it provides in-depth coverage of the AICPA. Audit & Accounting Guide, Not-for-Profit Organizations, as well as recent FASB. Statements affecting nonprofit organizations. PPC's Guide also discusses, from a not-for-profit's perspective, the generally accepted accounting principles that all entities must follow. It covers all of the FASB Statements, Interpretations, and Technical Bulletins, APB Opinions, ARBs, and relevant AICPA Statements of Position and EITF issues that apply to nonprofit organizations. Written by CPAs with years of experience, the Guide contains numerous practical considerations and examples, extensive cross-references to authoritative literature, and a comprehensive disclosure checklist.

Guide to Controllership, Practitioners Publishing Company.

Many Practitioners’ publications are available on CD ROM as well as print editions. For a list of available publications by category go to:

To order a PPC product:

E-mail directly to

Fax at (817) 877-3694 (use convenient fax form).

Call at (800) 323-8724 (select option 6).

YYYY Guide to Sales and Use Taxes, Research Institute of America.

This is an annual, so it should be replaced every few years to remain current.

Suggestion: Keep a relatively current Intermediate-Advanced Accounting text book on hand and replace it about every five years by purchasing a more recent used text book at a college bookstore. (i.e., Ronald J. Huefner and James A. Largay, Advanced Financial Accounting [Dryden] or Jamie Pratt, Financial Accounting [Scott, Foresman]).


William Mendenhall, James E. Reinmuth, and Robert J. Beaver, Statistics for Management and Economics (PWS-Kent, c1989).

Property/Asset Management

David G. Cotts and Michael Lee, The Facility Management Handbook (American Management Association, c.1992)

The AAUP Business Handbook >> Part Seven: References

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