Our Customers

From AAUPwiki
Revision as of 10:11, 13 January 2009 by C4ttaEltol (Talk | contribs)

Jump to: navigation, search

marron 5 sunday morning video site pamela anderson raw justice video clips movie recent trailer nutribase serial error nuker serial download http shihad alive video clip kultar video rascal flatts music video what hurts the most search harry potter movie in nascar tunnel video wind more stupid videos angra videos sailor moon r movie picture sitemap italy movie through webmap http adult listing video mr. and mrs. smith 2005 movie michael jackson keep it in the closet video kevin james stand up video top ashanti dont let them video

Who Are Our Customers

Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience.

Moderator: Melissanne Scheld, Associate Director, Trade Sales and Marketing, Cambridge University Press

Panelists: Lara Frohlich Anderson, New York Review of Books; Megan Sullivan, Harvard Book Store; Elsbeth Heaman, Professor of History, McGill University

Please feel free to add notes or responses to the panel below.

Personal tools