Our Customers

From AAUPwiki
Revision as of 08:11, 9 January 2009 by LivarGetol (Talk | contribs)

Jump to: navigation, search

microsoft word product key crack star trek movie wallpapers angry kid video downloads spiderman the movie cast adult chat free im live message text video michigan fishing license fee morancos videos modest mouse float on music video repair crack in foundation oliver and company disney movie naruto anime videos nero 6.0.0.11 serial peter pan movie 2003 movie poster royskopp remind me video lisa scott lee video clip snatch movies keyra videos link mobile digital video security cameras rp sicherheits ann coulter pie in face video just luck movie official site web registry mechanic 4 crackz kid video clips movie oakbrook theater step dance video sitemap movie escape to witch mountain janet jackson sunning video real estate licensing school in san diego latino video clips

Who Are Our Customers

Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience.

Moderator: Melissanne Scheld, Associate Director, Trade Sales and Marketing, Cambridge University Press

Panelists: Lara Frohlich Anderson, New York Review of Books; Megan Sullivan, Harvard Book Store; Elsbeth Heaman, Professor of History, McGill University



Please feel free to add notes or responses to the panel below.

Personal tools
Namespaces

Variants
Actions
Navigation
Toolbox