Difference between revisions of "Our Customers"

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== Who Are Our Customers ==
 
== Who Are Our Customers ==

Revision as of 00:38, 13 January 2009

mr. and mrs. smith 2005 movie michael jackson keep it in the closet video kevin james stand up video top ashanti dont let them video

Who Are Our Customers

Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience.

Moderator: Melissanne Scheld, Associate Director, Trade Sales and Marketing, Cambridge University Press

Panelists: Lara Frohlich Anderson, New York Review of Books; Megan Sullivan, Harvard Book Store; Elsbeth Heaman, Professor of History, McGill University



Please feel free to add notes or responses to the panel below.

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