Difference between revisions of "Our Customers"
From AAUPwiki
C4ttaEltol (Talk | contribs) (http://sasitkobr.ifrance.com/2008-11-25-elsa-video-card.html) |
|||
| (151 intermediate revisions by 5 users not shown) | |||
| Line 1: | Line 1: | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
== Who Are Our Customers == | == Who Are Our Customers == | ||
Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience. | Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience. | ||
Latest revision as of 17:33, 6 February 2009
[edit] Who Are Our Customers
Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience.
Moderator: Melissanne Scheld, Associate Director, Trade Sales and Marketing, Cambridge University Press
Panelists: Lara Frohlich Anderson, New York Review of Books; Megan Sullivan, Harvard Book Store; Elsbeth Heaman, Professor of History, McGill University
Please feel free to add notes or responses to the panel below.
