New Media

New Media for Scholarly Publishers

The rise and all-pervasiveness of new media (think social networking, YouTube-type content, and smart-mobile-phone content) are among the most exciting developments for publishers since the onset of the Web revolution. How can new media help us refocus on our missions and optimize our audiences? What experience can those taking the lead in new media share with scholarly presses? What skills and equipment are necessary to take the plunge? What are some of the possibilities for new media products and community being explored?

Moderator: Paul Murphy, Associate Director, The RAND Corporation Panelists: Peter B. Kaufman, President/CEO, Intelligent Television; Michael Jensen, Director of Strategic Web Communications, National Academies Press

Who should attend: All interested staff

Technical level: intermediate

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Please feel free to add notes or responses to the panel below.