Difference between revisions of "Managing International Sales (including Canada)"
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''Panelists:'' George J. Farina, Managing Director, auxilium, (international publishing consultancy); Elizabeth Solaro, International Sales Manager, University of Chicago Press | ''Panelists:'' George J. Farina, Managing Director, auxilium, (international publishing consultancy); Elizabeth Solaro, International Sales Manager, University of Chicago Press | ||
| − | ''Description:'' Are presses so preoccupied with their domestic sales that they neglect the international side? What percentage of overall sales should international sales be? How do you pick international representation and what are the best ways to work most effectively with them? How does a typical arrangement work? Should international reps attend your sales conferences? Is it important for your sales manager to be visiting large international accounts? How can you tell when it’s time to change distributors? How important is the Frankfurt Book Fair? | + | ''Description:'' Are presses so preoccupied with their domestic sales that they neglect the international side? What percentage of overall sales should international sales be? How do you pick international representation and what are the best ways to work most effectively with them? How does a typical arrangement work? Should international reps attend your sales conferences? Is it important for your sales manager to be visiting large international accounts? How can you tell when it’s time to change distributors? How important is the Frankfurt Book Fair? How about some [http://www.cashierlive.com/pharmacy-pos/ Pharmacy POS Software]? |
'''Please post outlines, notes, and/or links to presentation materials below.''' | '''Please post outlines, notes, and/or links to presentation materials below.''' | ||
Revision as of 21:25, 22 March 2012
Moderator: Tom Clerkin, International Sales & Marketing Manager, MIT Press
Panelists: George J. Farina, Managing Director, auxilium, (international publishing consultancy); Elizabeth Solaro, International Sales Manager, University of Chicago Press
Description: Are presses so preoccupied with their domestic sales that they neglect the international side? What percentage of overall sales should international sales be? How do you pick international representation and what are the best ways to work most effectively with them? How does a typical arrangement work? Should international reps attend your sales conferences? Is it important for your sales manager to be visiting large international accounts? How can you tell when it’s time to change distributors? How important is the Frankfurt Book Fair? How about some Pharmacy POS Software?
Please post outlines, notes, and/or links to presentation materials below.
