Why Developmental Editing?
Developmental editing is a goal to which many university presses aspire. But is this just magical thinking, or can the extra time and money be justified? Can developmental editing contribute to the mission and health of a press? And if so, how does the press allocate its limited resources? Panelists will discuss the special challenges and unique opportunities facing academic publishers in three market sectors: trade, textbooks, and reference.
Moderator: Scott Norton, Developmental Editor and Project Manager for Science, University of California Press Panelists: Susan Wallace Boehmer, Executive Editor for Trade Book Development, Harvard University Press; Anita Samen, Managing Editor, University of Chicago Press
Who should attend: acquisitions editors, managing editors, manuscript editors, marketing managers
Note: This session strongly complements 'The Typology of Trade Publishing'
Please feel free to add notes or responses to the panel below.