Blogging at the Press
Moderator: Colleen Lanick, Publicity Manager, MIT Press
Panelists: Rebecca Ford, Blog Editor, Oxford University Press; Scott McLemee, Columnist, InsideHigherEd.com; Stephanie Brown, Electronic Promotions Coordinator, University of Pennsylvania Press; DeMisty Bellinger, Blog Coordinator, University of Nebraska Press
Description: A growing handful of presses of various sizes have started to set up blogs for publicity, writings by authors, etc. What works and what doesn't. Who does it? How much work is it? What's the payoff? How do you get traffic and get discussion? Both large and small presses were heard from.
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