2014 Raising a Press's Profile on a Multi-Publisher Platform
Thanks to a host of aggregators, it's never been easier for journal publishers to get their materials online. However, the move to online platforms frequently leaves a disconnect between publisher and end user. This session will explore the challenges faced by journal publishers, the marketing tools offered by aggregators, and methods publishers can use to promote their brands as well as their scholarship.
Chair: Jeff McArdle, Associate Journals Manager, University of Illinois Press
Panelists: Elizabeth W. Brown, Manager of Publisher Relations, Project MUSE
Sarah Kim, Manager, Marketing and Communications, JSTOR
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