Difference between revisions of "2014 Raising a Press's Profile on a Multi-Publisher Platform"

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(Created page with "University presses are businesses in campus environments—often one of the few businesses on campus—and we can offer real world business experience to students. When we thi...")
 
 
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University presses are businesses in campus environments—often one of the few businesses on campus—and we can offer real world business experience to students. When we think of interns, we often picture undergraduate English majors seeking their first opportunity to explore a future career in publishing. But what about graduate students and postdocs? Join this panel to learn about experiences in running graduate student internships, as well as best practices for internship programs generally. The goal is to ensure a mutually beneficial relationship for both press and intern. We will solicit questions from the audience and encourage a highly interactive roundtable discussion.
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Thanks to a host of aggregators, it's never been easier for journal publishers to get their materials online. However, the move to online platforms frequently leaves a disconnect between publisher and end user. This session will explore the challenges faced by journal publishers, the marketing tools offered by aggregators, and methods publishers can use to promote their brands as well as their scholarship.
  
 
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'''Chair:''' Jane Bunker, Director, Northwestern University Press
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'''Chair:''' Jeff McArdle, Associate Journals Manager, University of Illinois Press
  
'''Panelists:''' Jim McCoy, Director, University of Iowa Press
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'''Panelists:''' Elizabeth W. Brown, Manager of Publisher Relations, Project MUSE
  
Gianna Mosser, Assistant Acquisitions Editor, Northwestern University Press
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Sarah Kim, Manager, Marketing and Communications, JSTOR
 
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Carey Newman, Director, Baylor University Press
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Amanda Sharp, Publicity Director, University of Georgia Press
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Latest revision as of 18:49, 28 May 2014

Thanks to a host of aggregators, it's never been easier for journal publishers to get their materials online. However, the move to online platforms frequently leaves a disconnect between publisher and end user. This session will explore the challenges faced by journal publishers, the marketing tools offered by aggregators, and methods publishers can use to promote their brands as well as their scholarship.


Chair: Jeff McArdle, Associate Journals Manager, University of Illinois Press

Panelists: Elizabeth W. Brown, Manager of Publisher Relations, Project MUSE

Sarah Kim, Manager, Marketing and Communications, JSTOR


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.





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