2014 Making an Impact on Learning with Textbooks and Course Materials

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The landscape for textbooks and learning materials is changing rapidly, as digital textbooks continue to evolve, print textbooks maintain their prominence among many students, and other course materials for online and face-to-face learning are undergoing upheaval. This stimulating panel will explore how university presses can successfully publish textbooks; the role of ancillary materials, websites, and apps; and the impact of new distribution models, text rentals, custom texts, and course management system integration. Panelists will also discuss the impact on publishers by the ventures of Amazon, Apple, and Google in the education market, and review the findings of the Book Industry Study Group's recent report, Student Attitudes toward Content in Higher Ed.

Chair: Tony Sanfilippo, Assistant Director, Marketing and Sales Director, Penn State University Press

Panelists: Gita Manaktala, Editorial Director, MIT Press

Sara Sapire, New Business and Product Development Manager, Yale University Press

Robert Staats, Director of Client Development, Nielsen Book Company

Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


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