Difference between revisions of "2014 Experiments in Free and Freemium"

From AAUPwiki
Jump to: navigation, search
(Added link to SlideShare for Krista Coulson)
Line 5: Line 5:
 
'''Chair:''' Dean Blobaum, Electronic Marketing Manager, University of Chicago Press
 
'''Chair:''' Dean Blobaum, Electronic Marketing Manager, University of Chicago Press
  
'''Panelists:''' Krista Coulson, Digital Publishing Manager, University of Chicago Press:
+
'''Panelists:''' Krista Coulson, Digital Publishing Manager, University of Chicago Press
"[http://www.slideshare.net/kemc/2014-aaup-krista-coulson-eval-ebk-promos-slides Cheap and Free: Evaluating Amazon's E-book Promotions]" (PDF at SlideShare)
+
  
 
Amy Harris, Director of Marketing and Sales, University Press of Kentucky
 
Amy Harris, Director of Marketing and Sales, University Press of Kentucky
Line 16: Line 15:
  
  
 
+
[http://www.slideshare.net/kemc/2014-aaup-krista-coulson-eval-ebk-promos-slides "Cheap and Free: Evaluating Amazon's E-book Promotions"], Krista Coulson
  
  

Revision as of 14:11, 18 August 2014

When the marginal cost of a product heads toward $0, the door is opened to experimenting with giveaways, low prices, and other promotions. A number of presses have experimented with leveraging the power of cheap or free to induce sales of ebooks, print books, bundles of the two, or to just gain visibility. This panel will report on those experiments.


Chair: Dean Blobaum, Electronic Marketing Manager, University of Chicago Press

Panelists: Krista Coulson, Digital Publishing Manager, University of Chicago Press

Amy Harris, Director of Marketing and Sales, University Press of Kentucky

Colleen Lanick, Publicity Manager, MIT Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.


"Cheap and Free: Evaluating Amazon's E-book Promotions", Krista Coulson




BACK TO AAUP 2014

Personal tools
Namespaces

Variants
Actions
Navigation
Toolbox