2013 Websites 2.0
If we aren't using our websites as a true "sales" arm (since most people buy via Amazon or another vendor), what are their roles? If we shift away from "we're selling books here," what's left? If the website is a branding opportunity, how does a site present its press and what is its role in various processes—publishing, scholarly communication generally, campus unit, etc.? This panel will consider the website reboot from multiple perspectives, and examine several forward-thinking concepts already in place on university press websites.
Chair: Kathleen O'Brien-Nicholson, Marketing Director, Fordham University Press
Panelists: Jason Coleman, Marketing and Promotions Manager, University of Virginia Press
Katie Hope, Marketing Director, MIT Press
Bonnie Russell, Technical Project Manager, Wayne State University Press
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"Achieving Goals in Website Development", Bonnie Russell