2013 The Modern Day Marketing Campaign
Marketing staff will talk about effective and realistic ways of crafting a marketing campaign by shifting from print to digital marketing, incorporating social media ideas, and recognizing changes in text promotion, advertising, and direct mail. This panel will discuss how to blend digital and traditional marketing efforts within small, mid-size, and large presses.
Chair: Dennis Lloyd, Deputy Director, University Press of Florida
Panelists: Barbara Briggs, Publicity & Subsidiary Rights Manager, University Press of New England
Jeff Colosino, Online Outreach & Enterprise Data Specialist, National Academies Press
Allison Means, Marketing Manager, University of Iowa Press
Jessica Pellien, Assistant Publicity Director, Princeton University Press
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