2013 The Art of the Pitch
This panel will discuss the most effective ways to pitch a book, including a range of examples from sales managers pitching to sales reps, publicists to media, and sales reps to buyers. Suggestions will come from both large presses and small and mid-size presses. Each pitch will be given appropriate context and we will open this up for a larger discussion at the close.
Chair: Emily Grandstaff, Marketing & Publicity Manager, University of Virginia Press
Panelists: Heather D'Auria, Director of Marketing and Promotion, Yale University Press
Susan Donnelly, Sales and Marketing Director, Harvard University Press
Colleen Lanick, Publicity Manager, MIT Press; Michael McCullough, Sales Manager, Duke University Press
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