2013 The 21st Century Catalog
Many internal constituents, from sales and marketing to acquisitions and development, use the university press catalog for their own purposes. In this session, panelists will explore the strategies and options for external catalog use: for librarians, media, international markets, and so on. E-versions work for some contexts, but are not ready for others, so we'll touch on this as well. The conversation will also delve into the seasonal model: do seasons unnecessarily restrict publication speed? Must all titles stick to a catalog/season model? With changing production practices, author expectations, and media demands, how might the season and catalog system work best?
Chair: Fran Keneston, Director of Marketing & Publicity, SUNY Press
Panelists: Katie Hope, Marketing Director, MIT Press
Linda Manning, Marketing & Sales Manager, University of Utah Press
Liz Scarpelli, Sales & Marketing Director, Rutgers University Press
Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.