2013 Rebranding Our Backlists: Deciding What, When, and How
Panelists will look at tools for strategically rebranding and repurposing backlists, including analytics and backlist reviews, sales input, cover design and book packaging, new technologies for new formats, and a discussion of university press branding from an association perspective. Each panelist will present initiatives at their presses: new series, purchase and redevelopment of another press's backlist, reviving classics, and more. (Twitter hashtags: #aaup13 #rebrandingbooks)
Chair: Pam McClanahan, Director, Minnesota Historical Society Press
Panelists: Craig Gill, Assistant Director and Editor-in-Chief, University Press of Mississippi
Maria Lindenfeldar, Art Director, Princeton University Press
Jim McCoy, Director, University of Iowa Press
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