2013 Expanding Print Sales in a Post-Ebook World
In a publishing world that is shifting to more ebooks and less print, which areas can sales departments still increase to maximize print exposure and sales? This panel will investigate and discuss various techniques including: capitalizing on backlist and out-of-print availability with POD expansion; nontraditional accounts such as museum stores, state and national parks, specialty wholesalers, and non-bookstore chains; and international POD and the foray into a global marketplace. This panel will be useful for presses of all sizes and will contain national and regional takeaways.
Chair: John P. Hussey, Assistant Director of Sales/National Accounts Manager, Princeton University Press
Panelists: Brendan Coyne, Associate Sales Director, Johns Hopkins University Press
Gianna LaMorte, Sales Manager, University of Texas Press
Tony Sanfillipo, Assistant Director/Marketing & Sales Director, Penn State University Press
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