2013 Creating a Social Media Strategy
What are the best practices and methods in social media? How can we develop strategies to promote individual books and authors, categorical lists, and our presses as a whole? How can editors use social media to connect authors and books to the general scholarly conversation? How can we leverage social media to convert fans and followers into customers? And how do we measure the results of all this effort?
Chair: Laura Sell, Publicity and Advertising Manager, Duke University Press
Panelists: Danny Bellet, Publicity Manager, Penn State University Press
Brendan Coyne, Associate Sales Director, Johns Hopkins University Press
Alyssa Hassan, Senior Marketing Manager, Beacon Press; Ken Wissoker, Editorial Director, Duke University Press
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