Difference between revisions of "2013 Creating a Social Media Strategy"
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| + | [http://www.slideshare.net/aaupny/aaup-2013-social-media-strategy-d-bellet "Creating a Social Media Strategy"], Danny Bellet | ||
| + | [http://aaupnet.org/images/stories/documents/presentations/2013belletsocialmedia.pdf Presentation Notes], Danny Bellet | ||
Latest revision as of 17:23, 28 June 2013
What are the best practices and methods in social media? How can we develop strategies to promote individual books and authors, categorical lists, and our presses as a whole? How can editors use social media to connect authors and books to the general scholarly conversation? How can we leverage social media to convert fans and followers into customers? And how do we measure the results of all this effort?
Chair: Laura Sell, Publicity and Advertising Manager, Duke University Press
Panelists: Danny Bellet, Publicity Manager, Penn State University Press
Brendan Coyne, Associate Sales Director, Johns Hopkins University Press
Alyssa Hassan, Senior Marketing Manager, Beacon Press
Ken Wissoker, Editorial Director, Duke University Press
Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.
"Creating a Social Media Strategy", Danny Bellet
Presentation Notes, Danny Bellet
