2013 Book Tour 2.0
The days of sending authors out on expensive book tours through Chicago, Los Angeles, New York, and beyond are mostly over, but are book tours well and truly dead? A panel of publishers and authors will describe novel ways to "tour" authors in virtual worlds including blog book tours, online book-chats and author Q&As on Reddit, "signing" ebooks, and virtual reality lecture venues and will assess their viability and success for university press subjects and authors. The panel will also compare this brave new world with old-fashioned whistle-stop tours with regards to effort, cost, and results.
Chair: Holli Koster, Publicity and Advertising Manager, Texas A&M University Press
Panelists: Rachel Ewen, Publicist, Cambridge University Press
Pat Suhrcke, Director, Cambridge Forum
Lissa Warren, Senior Director of Publicity, Da Capo Press
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