2013 (Re)Branding the Journal

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This panel will discuss journal brand creation and maintenance at both the journal and the press/list level. Panelists will discuss case studies of successful journal branding, and rebranding, campaigns. What are the goals that we set for a rebranding campaign—more subscribers, more submissions, more clicks? What role does multimedia play in branding a journal? How can publishers use video, podcasts, and blogs to create a stronger, more cohesive public relations strategy? Can a campaign be successful without full support and effort from journal editors?


Chair:Elizabeth Brown, Manager, Content Development, Project MUSE, Johns Hopkins University Press


Please feel free to add notes or responses to the session in this section. You can also post presentation files. Find out how.





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