Difference between revisions of "2012 The Future of Course Adoption"

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How do you track adoptions as sales disperse across channels? What is the future with ebook sales for courses? Will more students check books out from library? Or will they buy more books because of easy access through Kindle, etc.?
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Adoption tracking is increasing difficult as sales disperse across channels.  Flexibility is critical in achieving the right balance of marketing resources and measuring results.  How will print and e-book rentals, used books, and libraries factor into the future landscape? College students still prefer print books to e-books, though we need to be ready to meet demand when that preference shifts.  This session includes strategies for promoting books for adoption, following up on promotion campaigns, analyzing results, and publishing in formats that can be adopted in diverse environments.
  
  
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'''Chair:''' Michelle Pullano, Textbook Manager, MIT Press
 
'''Chair:''' Michelle Pullano, Textbook Manager, MIT Press
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'''Panelists:''' Kerry Cahill, Associate Director, College Sales and Marketing, Cambridge University Press
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Tom McElwee, President and Founder, TWM Research
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Jade Roth, Vice President, Books and Digital Strategy, Barnes & Noble College
  
  

Latest revision as of 20:23, 11 May 2012

Adoption tracking is increasing difficult as sales disperse across channels. Flexibility is critical in achieving the right balance of marketing resources and measuring results. How will print and e-book rentals, used books, and libraries factor into the future landscape? College students still prefer print books to e-books, though we need to be ready to meet demand when that preference shifts. This session includes strategies for promoting books for adoption, following up on promotion campaigns, analyzing results, and publishing in formats that can be adopted in diverse environments.



Chair: Michelle Pullano, Textbook Manager, MIT Press

Panelists: Kerry Cahill, Associate Director, College Sales and Marketing, Cambridge University Press

Tom McElwee, President and Founder, TWM Research

Jade Roth, Vice President, Books and Digital Strategy, Barnes & Noble College



Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.





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