2012 The Amazing 21st-Century Sales Manager

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This panel should examine the crucial practices of becoming a successful sales manager in the modern publishing age. It should look at best practices in working with retailers, dealing with Amazon, tracking sales, and using resources like PubAlley and Bookscan to gauge success. It should discuss when to bundle print with digital, when to focus on direct sales instead of retailers and wholesalers and how to work with ebooks with traditional print accounts.



Chair: John Kessler, Associate Marketing Director/Sales Director, University of Chicago Press

Panelists: Michael Donatelli, Sales Director, UNC Press

Anne Bunn, Sales Director, MIT Press

Michael Zeoli and Matt Naumann, YBP Library Services



Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.





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