2012 The Amazing 21st-Century Sales Manager
This panel should examine the crucial practices of becoming a successful sales manager in the modern publishing age. It should look at best practices in working with retailers, dealing with Amazon, tracking sales, and using resources like PubAlley and Bookscan to gauge success. It should discuss when to bundle print with digital, when to focus on direct sales instead of retailers and wholesalers and how to work with ebooks with traditional print accounts.
Chair: John Kessler, Associate Marketing Director/Sales Director, University of Chicago Press
Panelists: Michael Donatelli, Sales Director, UNC Press
Anne Bunn, Sales Director, MIT Press
Michael Zeoli and Matt Naumann, YBP Library Services
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