Difference between revisions of "2012 The Amazing 21st-Century Sales Manager"
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| − | + | The role of the Sales Manager is rapidly evolving in the face of the digital revolution currently underway in publishing. This panel looks at the challenges Sales Managers currently face and how their roles and responsibilities are changing. Some of the issues that will be discussed are: the importance of ebooks and how they are blurring the lines of departments and responsibilities, the library marketplace, dealing with national accounts, the role of the rep and independent bookstores, Edelweiss, Espresso, analysis of sales patterns and use of aales reporting systems, printing and inventory decisions, the evolution of the sales conference and special sales. | |
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| − | '''Chair:''' John Kessler, | + | '''Chair:''' John Kessler, Sales Director, University of Chicago Press |
| − | '''Panelists:''' | + | '''Panelists:''' Anne Bunn, Director of Sales, MIT Press |
| − | + | Michael Donatelli, Sales Director, UNC Press | |
| − | + | Matt Naumann, Academic Digital Product Manager, YBP Library Services | |
| + | |||
| + | John Rubin, President & CEO, Above the Treeline LLC | ||
| + | |||
| + | Mark Saunders, Assistant Director, University of Virginia Press | ||
Latest revision as of 20:03, 27 April 2012
The role of the Sales Manager is rapidly evolving in the face of the digital revolution currently underway in publishing. This panel looks at the challenges Sales Managers currently face and how their roles and responsibilities are changing. Some of the issues that will be discussed are: the importance of ebooks and how they are blurring the lines of departments and responsibilities, the library marketplace, dealing with national accounts, the role of the rep and independent bookstores, Edelweiss, Espresso, analysis of sales patterns and use of aales reporting systems, printing and inventory decisions, the evolution of the sales conference and special sales.
Chair: John Kessler, Sales Director, University of Chicago Press
Panelists: Anne Bunn, Director of Sales, MIT Press
Michael Donatelli, Sales Director, UNC Press
Matt Naumann, Academic Digital Product Manager, YBP Library Services
John Rubin, President & CEO, Above the Treeline LLC
Mark Saunders, Assistant Director, University of Virginia Press
Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.
