2012 Digital Tools for Effective Marketing and Promotion
This panel will examine how digital innovations are being integrated throughout traditional marketing methods. From incorporating hot tools like QR codes into direct mail and catalogs to supplementing print catalogs with their digital counterparts, this panel will also look at how presses are replacing direct mail campaigns with Constant Contact and other email promotions. Finally, we'll discuss how using blogs, enhanced e-content, and Twitter are used to drive sales and publicity and build branding.
Chair: Rachael Levay, Sales & Publicity Manager, University of Washington Press
Panelists: Colleen Devine Ellis, Publicist, University of Texas Press
Emily Grandstaff, Marketing & Publicity Manager, University of Virginia Press
Amanda Sharp, Publicity Manager, University of Georgia Press
Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.