2012 Digital Tools for Effective Marketing and Promotion

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This panel will examine how digital innovations are being integrated throughout traditional marketing methods. From incorporating hot tools like QR codes into direct mail and catalogs to supplementing print catalogs with their digital counterparts. This panel will also look at how presses are replacing direct mail campaigns with Constant Contact and other email promotions. Finally, they'll discuss how using blogs, enhanced e-content, and Twitter are used to drive sales and publicity.



Chair: Rachael Levay, Sales & Publicity Manager, University of Washington Press

Panelists: Colleen Devine Ellis, Publicist, University of Texas Press

Emily Grandstaff, Marketing & Publicity Manager, University of Virginia Press

Amanda Sharp, Publicity Manager, University of Georgia Press



Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.





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