2012 Creating an Exposure Strategy for Your Journals

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Journal managers know that putting a journal online and getting it indexed in Google is important, but only one step in gaining appropriate exposure for their journals. This session will help you combine traditional and nontraditional means for getting your journals "out there," including how to get your journals in the appropriate indexes in order to increase both usage and library subscriptions, using social media, and adopting new approaches to advertising. Perhaps most important is measuring the success of your efforts—is it eyeballs, citations, subscriptions, or something else?—and readjusting your strategy to make your journals indispensable in their fields.

Chair: Paul Chase, Journals Coordinator, University of Pennsylvania Press

Panelists: Brian Harrington, Collection Development Coordinator, Project MUSE

Corey Zacharias, Journals Licensing Coordinator, University of Chicago Press

Rebekah Darksmith, Marketing & Sales Director and Assistant Director, University of California Press

Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.


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