2012 Chicago Media Panel: Publicity
This panel will feature editors and producers from various Chicago-based media outlets including Booklist, Chicago Reader, Chicago Public Radio (WBEZ), and the Chicago Tribune. The panel will focus on (1) what the editors/producers look for in considering book coverage; (2) the preferred methods for two-way communication; and (3) how the columns/programs are incorporating social media in coverage. The panel will be an opportunity for marketers in the university press community to "meet" Chicago media members and learn practical ways to pitch books to Midwest outlets.
Chair: Michael Roux, Publicity Manager, University of Illinois Press
Panelists: Brad Hooper, Booklist; Jerome Ludwig, Chicago Reader; Jason Marck, WBEZ; Elizabeth Taylor, Chicago Tribune; Karen Zarker, Senior Editor, Popmatters
Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.