2012 Best Practices in Cover and Jacket Development

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How do the needs of marketing and design departments dovetail and conflict, collaborating to produce book covers that sell but are also beautiful? What role does the author have? How do covers and design circulate in the digital world?



Chair: Carol Kasper, Marketing Director, University of Chicago Press



Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.





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