2012 Best Practices in Cover and Jacket Development

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Beautiful, high quality books are an ideal we as publishers all hold dear. But many of us struggle with issues that arise when aesthetic, marketing/sales, authorial, practical, and editorial concerns come into conflict and have to be addressed and juggled in the process of designing a book and its “outerwear.” This session will look at the process of developing a good book design—about how to integrate aesthetic concerns with stakeholders' needs and economic and technological realities—as well as the most efficient work flows. We will look at some individual book designs and talk about the stories of their development. We will also talk about the kinds of hurdles we encounter as well as the kinds of compromises we often have to make. The session will be run as a focus group rather than as a panel presentation, and audience participants are invited to bring designs and experiences of their own. We will have an LCD projector for visuals.

Chair: Carol Kasper, Marketing Director, University of Chicago Press

Panelists: Amy Buchanan, Book Designer, Duke University Press

Lia Tjandra, Art Director, University of California Press

Gita Manaktala, Editorial Director, MIT Press

Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.


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