Difference between revisions of "2012 "Chunking" Content: Disaggregation by Market Channel"

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'''Chair:''' Rebekah Darksmith, Marketing & Sales Director, University of California Press
 
'''Chair:''' Rebekah Darksmith, Marketing & Sales Director, University of California Press
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'''Panelists:''' Michael Cairns, Chief Revenue Officer, SharedBook & AcademicPub.com
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Marjorie Fowler, Electronic Projects Coordinator, UNC Press
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Alan Harvey, Director, Stanford University Press
  
  

Latest revision as of 18:00, 21 May 2012

There's a huge amount of buzz now about "chunking" our content in order to increase incremental revenues. But how can presses separate the true opportunities from hype? Is there real revenue to be gained here? And who's doing it successfully and in which market channels? This session will tease out the key issues presses must consider in beginning to disaggregate content. Panelists representing the retail, course adoption, and library markets will present three case studies to help guide your planning. You'll come away with an overview of the options in these core markets, actionable next steps, and an awareness of pitfalls to avoid.



Chair: Rebekah Darksmith, Marketing & Sales Director, University of California Press

Panelists: Michael Cairns, Chief Revenue Officer, SharedBook & AcademicPub.com

Marjorie Fowler, Electronic Projects Coordinator, UNC Press

Alan Harvey, Director, Stanford University Press



Please feel free to add notes or responses to the session in this section. You can also post presentation files--find out how.





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