2011 E-marketing Journals: Assessing the Merits and Results of Electronic Media

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The iPad, the Kindle, the Nook: a plethora of new devices are making an impact on journal publishing, but the precise nature of this impact remains unclear. Panelists from university presses and corporate partners will discuss preparing content for diverse platforms, collaborating with books staff on promotion, and maximizing website impact. Other topics to be discussed: gathering and using customer information and social media including Facebook, Twitter and LinkedIn.

Chair: Paul Chase, Journals Coordinator, University of Pennsylvania Press

Panelists: Jennifer Geddes, Editor, The Hedgehog Review, Research Associate Professor of Religious Studies at the University of Virginia, and Director of Publications at the Institute for Advanced Studies in Culture; Waldo Jaquith, Web Developer for the Miller Center of Public Affairs, University of Virginia

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