2010 What Makes a Good Book?
What Makes a Good Book?
Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read. But what makes a book our best friend? How do we define a book that is a success? Is it the book that expands the boundaries of human knowledge with bleeding edge insights; insights so bleeding edge that only 200 people can appreciate them? Is it the book that sells 50,000 copies, lines the coffers of the press for decades, but has little role in intellectual debates? Is it the book which best extends its press’s scholarly brand in the marketplace of ideas? Or is it the little book that could? In this point-counterpoint debate, we will, at long last, answer this question: What makes a good book?
Chair: Mark Heineke, Promotions Director, University of Chicago Press
Panelists: Holly Carver, Director, University of Iowa Press; Bill Germano, Dean and Professor of English Literature, The Cooper Union; Doug Armato, Director, University of Minnesota Press
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