2010 The Business Case for XML

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The Business Case for XML, or Is PDF Dead?

We have all heard inspiring meditations on the glories of XML, but is this technology more than just a brilliant, geeky concept? What’s wrong with good old PDF? Implementing an XML workflow is disruptive, so what's the payoff? This panel will bring together a group representing different stages of the publishing process, including IT, business, and marketing, to discuss if and how XML may help a press flourish in the current and future digital landscape.

Chair: Mark Saunders, Assistant Director, University of Virginia Press

Panelists: Emily Arkin, Editor for Digital Publication Development, Harvard University Press; Matt Turner, Principal Consultant, Mark Logic Corporation; Rebecca Schrader, Assistant Director and Director of Finance and Operations, MIT Press

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