2010 The Business Case for XML
The Business Case for XML, or Is PDF Dead?
We have all heard inspiring meditations on the glories of XML, but is this technology more than just a brilliant, geeky concept? What’s wrong with good old PDF? Implementing an XML workflow is disruptive, so what's the payoff? This panel will bring together a group representing different stages of the publishing process, including IT, business, and marketing, to discuss if and how XML may help a press flourish in the current and future digital landscape.
Chair: Mark Saunders, Assistant Director, University of Virginia Press
Panelists: Emily Arkin, Editor for Digital Publication Development, Harvard University Press; Matt Turner, Principal Consultant, Mark Logic Corporation; Rebecca Schrader, Assistant Director and Director of Finance and Operations, MIT Press
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