2010 Staffing for Digital Initiatives

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Staffing for Digital Initiatives: Transition to Sustainable Models

For the small and mid sized press the challenges of fewer staff and less flexible budgets play a significant role in how they can move forward with digital publishing initiatives. What staffing models work for achieving a press's digital publishing business goals? Some presses have electronic publishing managers, others have teams, and still others rely on a combination of staff and interns. What have presses accomplished with their staffing models? Will current staffing solutions be sufficient to meet future goals? There is no right answer to staffing for digital publishing; this discussion is intended to identify some best practices.

Chair: Susan Doerr, Operations Manager, University of Minnesota Press

Panelists: Steve Yates, Marketing Director, University Press of Mississippi; Marjorie Fowler, Electronic Projects Coordinator, University of North Carolina Press

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