2010 Making the Ask

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Making the Ask: Building a Case, Cultivating Donors, and Getting to Yes in Fundraising

Fundraising has been an important and necessary strategy for strengthening the publishing programs and securing future operations at many university presses, particularly over the past two decades. Yet most press staff engaged in fundraising have little training in development work. What tools of the trade can we acquire from professional and veteran fundraisers at presses with successful fundraising programs? In this practical, how-to session, panelists will share success stories about finding and connecting with prospective donors and will demystify the delicate business of asking for money through role-play.

Chair: Nicole Mitchell, Director, University of Georgia Press

Panelists: Janelle Cavanagh, Director of Development, University of California Press; Pat Soden, Director, University of Washington Press

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