2010 Friend Me

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Friend Me: Social Networks as a Marketing Tool

Social networking sites like Facebook and Twitter have become an incredibly powerful source for virtually all of our news and entertainment needs. A recent news story confirmed that Facebook is the second most popular site on the internet—only Google has more daily downloads. If our readers are getting information from social networking sites, it only makes sense that university presses participate in the conversation. How can university presses harness these incredibly popular and influential sites to reach our readers? How can we develop engaged communities of interested readers? This panel will demystify and navigate the social networking phenomenon to help us get the most bang for our tweet.

Chair: Colleen Lanick, Publicity Manager, MIT Press

Panelists: Laura Baich, Electronic Marketing Manager, Indiana University Press; Jennifer Howard, Senior Writer, The Chronicle of Higher Education; Carolyn Kellogg, Los Angeles Times

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