2010 Assessing the Market for E-books
Assessing the Market for E-books
The market for e-books is exploding, with triple digit growth in 2009—an otherwise flat year for book sales. But the market for scholarly e-books remains tentative as providers, formats, and platforms vie for market share. Industry and marketing experts share strategies and statistics to help us understand the needs of this emerging market.
Chair: Erich van Rijn, Director of Publishing Operations, University of California Press
Panelist: Angela Bole, Associate Executive Director, Book Industry Study Group, Michael Zeoli, Director, Global Consortia & eContent Sales Strategy, Yankee Book Peddler; Mark Nelson, Digital Content Strategist, National Association of College Stores
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