2010 Assessing the Market for E-books

From AAUPwiki
Revision as of 05:31, 21 June 2010 by Erichv (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision β†’ (diff)
Jump to: navigation, search

Assessing the Market for E-books

The market for e-books is exploding, with triple digit growth in 2009β€”an otherwise flat year for book sales. But the market for scholarly e-books remains tentative as providers, formats, and platforms vie for market share. Industry and marketing experts share strategies and statistics to help us understand the needs of this emerging market.

Chair: Erich van Rijn, Director of Publishing Operations, University of California Press

Panelist: Angela Bole, Deputy Executive Director, Book Industry Study Group, Michael Zeoli, Director, Global Consortia & eContent Sales Strategy, Yankee Book Peddler; Mark Nelson, Digital Content Strategist, National Association of College Stores

Presentations available at Slideshare:

Angela Bole, Deputy Executive Director, Book Industry Study Group, "Consumer Attitudes towards Ebook Reading

Mark Nelson, Digital Content Strategist, National Association of College Stores

Michael Zeoli, Director Global Consortia and eContent Strategy at YBP Library Services



Please feel free to add notes or responses to the session below.

You can also share presentation files. Find out how.

Back to AAUP 2010 Annual Meeting Main Page

Personal tools
Namespaces

Variants
Actions
Navigation
Toolbox