Writing to Optimize Search
In today's internet world, retrieval of text information is a difficult task, there are millions of new documents created each minute, as the world we live in becomes more central and connected through internet, sorting through meaning amongst the noise can be difficult when a webmaster requires to write for search engine optimization. This article will talks about how to find the balance between writing for search optimization compared to writing for visitors who visit a web site.
There are two aspects of writing to optimize search, first one requires through understanding of how search engines consider their relevancy factors (mostly through algorithms which use machine learning) and the second one is natural language which would consider keywords which are likely to be used when searching for a particular subject matter. Both of these require thorough research before embarking to write content which is focused on search engine optimization.
Many years ago some webmasters (in the SEO community) implemented spamming techniques which included repetitive use of keywords on the URL, and in fact, this has worked for very short time. Most search engine like Google quickly tweaked their algorithms so that these unethical practices were eliminated for their search results.
When writing to optimize for search, what is needed is content that is actually consumer focused, because when content is provided to be consumed by the visitor, s/he will likely have found what they are looking for. The metrics that search engine use can determine, visit duration, and also bounce rate (represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages) this is only some of the factors which search engines like Google keep an eye on, therefore, ability to write engaging content, is actually very important relevancy factor. Knowing this, when we want to write for search engine optimization, we need to take a step back and, create content that is visitor focused. And once this is accomplished, then heading out to Google keywords idea tool can help to gather keywords which are searched through Google, and simply incorporate those keywords within the customer focused content. This will ensure great user experience and satisfaction and also, will allow written content be search engine optimized.
Useful resources for writing for search engine optimization can be found below