Web Metrics Thoughts

From AAUP-Wiki

Summary of Thoughts on Web Metrics from Chicago at AAUP 2005

• 60 percent of visitors came from a “referring” site such as Google, Yahoo

• Hard to separate noise from certainty (so be skeptical)

• Visitors do not usually enter through the front door (only 17% come through the home page)

• Look every day at top 50 entry pages (most useful); understanding the links from other pages (like search and blogs) is crucial

• Featured content draws 10 times more visitors than product pages

• Metrics to look at include�: how many visitors, who visitors are, where they came from� • tools, forms, expert advice� • pathways—where they entered and exited from

• Are hits correlated to sales? No one knows because no metrics have been tracked.