University Press Week: Learning From the Past Five Years

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Tuesday, June 13, 9:00–10:15 AM
Chair: Fred Nachbaur, Director, Fordham University Press
Panelists: Joy Dallanegra-Sanger, Senior Program Officer, American Booksellers Association; Jeff Deutsch, Director, Seminary Co-op; Tim Johnson, Associate Publisher – Advertising,
The Nation; Colleen Lanick, Publicity Manager, MIT Press; Kurt Hettler, Director, of Ingram Academic Services, Ingram Content Group; Brenna McLaughlin, Director, Marketing & Communications, Association of American University Presses

The AAUP community will celebrate the sixth annual University Press Week, November 6-11, 2017. For the past five years member presses have collaborated with key scholarly organizations and institutions, and various civic communities including indie bookstores and libraries, to sponsor a number of events, webinars, and promotional initiatives to coincide with University Press Week. In addition, as a community we have popularized the hashtag #ReadUP, created shareable infographics, hosted online galleries of books and projects that highlight various themes, collaborated on member press blog tours, and organized various other community-oriented activities. This session will focus on how the initiative has evolved over the past five years and feature reports from people in the trenches on what worked, what didn't, and how the program could improve and reach a wider audience. We welcome thoughts and ideas from the audience; this will be a roundtable discussion versus a series of formal presentations.

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