Trends in Publicity
Moderator: Rose Ann Miller, Senior Publicist, Harvard University Press
Panelists: Andrew S. DeSio, Publicity Manager, Princeton University Press; Mark Heineke, Promotions Director, University of Chicago Press; Michael Baron, Assistant Sales Manager, Cambridge University Press; Lorraine Weston, Senior Publicist, University of California Press
Description: With so many choices among traditional and new media, what is proving most effective at driving sales of university press books? How can sales and publicity work together to maximize book sales due to media? How much of a publicist’s time should be spent promoting the press in general as opposed to its books and authors? What are the best ways to obtain “off the book page” publicity and how effective is it in selling books? Do advance reviews in Publishers Weekly really matter? Library Journal? What percentage of a print run should be devoted to free review copies? Should that percentage be adjusted downwards in light of the expanding used book market? Are presses overprinting advance bound galleys? How many should be done and where should they be sent? When does it make sense to hire a freelancer? Should press releases be sent via email instead of snail mail? Should publishers stop sending unsolicited review copies completely, waiting instead to receive responses to their press releases? Are blogs more of a talking point than a sales generator? What are online publicity techniques that are proving effective—or not?
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