Textbook Publishing in the University Press Environment
Tuesday, June 13, 10:45 AM–12:00 PM
Chair: Anna Del Col, Marketing Manager, University of Toronto Press
Panelists: Anne Brackenbury, Executive Editor, Higher Education Division, University of Toronto Press; Michelle Pullano, Textbook Manager, MIT Press; David Harris, Editor-in-Chief, OpenStax
Course sales continue to represent a significant sales channel for many university presses, and an important outlet for the distribution of scholarship, but the higher education market is in a state of flux and presses are being forced to adapt. This panel will look at the current state of textbook publishing in the university press environment from the editorial, sales and marketing, and OER perspectives. How might university presses help redefine what constitutes a "textbook"? What kinds of tools (digital textbooks and platforms, digital exam copies, rentals, on-campus sales and emarketing campaigns) are university presses currently using to access this constantly changing market? And what is the role and impact of Open Educational Resources? Panelists will highlight both the potential and the challenges of working in this segment of academic publishing, and will assess what the future might hold.