Taking Books Online
From AAUP-Wiki
Taking Books Online
If you are thinking about taking your books online but don't know where to begin, this is the session for you. What are are other publishers doing? Are there established business models? To what extent are the features and business models long practiced by online scholarly journals relevant to scholarly monographs, edited collections, textbooks, and reference works? What factors do you need to take into consideration as you decide your online strategy for your books program?
Moderator: Julie Noblitt, Associate Director, HighWire Press
Panelists: Heidi McGregor, Director of Strategic Planning, JSTOR; Dan Flynn, Director of Sales and Business Development, SUNY Press; Stephen A. Cohn, Director, Duke University Press; Sanford G. Thatcher, Director, Penn State University Press
Who should attend: all interested staff
Presentations: Heidi McGregor, What might we learn? Lessons from the e-journal experience (http://www.aaupnet.org/resources/presentations/2008AnnualMeeting/mcgregortakingbooksonline.ppt)
Please feel free to add notes or responses to the panel below.
