Successful University Press Fundraising Four Ways
Saturday, June 18, 1:45–3:00 PM
Chair: Nicole Mitchell, Director, University of Washington Press
Panelists: Lisa Bayer, Director, University of Georgia Press; Joanna Marsland, Director of Development, University of North Carolina Press; Alison Mudditt, Director, University of California Press; Leandra Nessel, Development Officer for the University of Georgia Libraries, University of Georgia Press, and Georgia Review
Successful fundraising programs at university presses can take many forms and, depending on parent-institution policies, can be structured and managed independently, collaboratively, or more fully integrated within an existing university advancement program or campaign. Three press directors and two directors of development will describe the pros and cons of working within these various structures, from reporting directly to a university foundation (501c3), to collaborating with a development team within a library, to being part of an overall development initiative led by the provost's office. This panel should be of interest to members interested in starting a fundraising program, as well as those already engaged in development but who are looking for new approaches and ideas.
To view the slides and presentations from "Successful University Press Fundraising Four Ways," please visit AAUP's SlideShare.